For over two decades Simon Chapple was the classic example of a heavy daily 'at home' drinker. Enduring daily hangovers, engaging in regretful behaviour, suffering from severe anxiety and a complete lack of energy and motivation as a result of his inability to stop drinking. Despite this he built a successful business, ran marathons and tried his best to be a father and a husband. But something was lacking in his life, which was slowly falling apart around him. He knew that something needed to change.

When eventually Simon managed to quit alcohol, joy flowed back into his life for the first time since he was a child. His experience was so profound that it became his mission to raise awareness about the dangers of alcohol and to spread the word about the huge benefits that an alcohol-free life can bring. Simon is a Certified Sobriety Coach and the founder of Be Sober, one of the largest quit drinking communities in the world.

He has worked with thousands of people from all over the world in coaching programmes and helped them make a powerful and lasting change to the way that alcohol features in their lives. He advocates quitting alcohol as a positive experience, a life-choice that we feel empowered in making for ourselves. He rejects the outdated methods of 'recovery' and 'alcoholic' that keep many people stuck for the rest of their lives, and instead works.