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Scenarios and Patterns for Regiobranding

Scenarios and Patterns for Regiobranding

Rural-urban Territories in the Metropolitan Region Hamburg

by Joerg Schroeder and Maddalena Ferretti
Hardback
Publication Date: 23/10/2018

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Scenario drawing and pattern analysis are seen as evolving innovative tools for spatial characterisation and visioning. The design research shown in this book contributes to the project Regiobranding. Targeting three areas in the Metropolitan Region Hamburg, the project aims for regional visions for new rural-urban alliances in a deeply transforming spatial context. Scenarios and patterns are displayed as accelerators in knowledge and decision processes linked to the concept of Regiobranding: to combine imagery, economic positioning, identification processes, and visions of future habitat. In an architectural-spatial approach, explorative scenarios and relational patterns open up design-driven knowledge production for larger spatial strategies and for territorial planning.
ISBN:
9783868595109
9783868595109
Category:
Architecture
Format:
Hardback
Publication Date:
23-10-2018
Publisher:
JOVIS Verlag
Country of origin:
Germany
Pages:
304
Dimensions (mm):
220x150mm
Weight:
0.66kg

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