Selfish, Scared and Stupid

Selfish, Scared and Stupid

Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence

by Dan Gregory and Kieran Flanagan

Paperback / softback Publication Date: 19/09/2014

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Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan?fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.

This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.



Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail
Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures
Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action
Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist

This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.
ISBN:
9780730312789
9780730312789
Category:
Social
Format:
Paperback / softback
Publication Date:
19-09-2014
Language:
English
Publisher:
John Wiley & Sons Australia Ltd
Country of origin:
Australia
Pages:
248
Dimensions (mm):
216x149x17mm
Weight:
0.26kg

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