Sell the Way You Buy is about much more than putting yourself in the customer's shoes.

Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the 'Sea of Sameness.' In today's world, almost everyone is in sales, but as Priemer realised, we don't teach it.

Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution-all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.