As an entrepreneur myself, I understand firsthand the relentless effort required to build a successful business. Your company is not just an asset- it's your life's work, often representing 80-90% of your total net worth. Selling it is a monumental decision that can dramatically impact your financial future, personal satisfaction, and legacy. The stakes could not be higher. For most owners, selling a business is a once-in-a-lifetime event. However, your buyer and their advisors will be seasoned professionals who have done this hundreds of times and will leverage every possible advantage. This is not the time to learn through trial and error. For middle-market owners, selling is not just a financial transaction but a deeply personal and emotional journey. Unfortunately, most owners find themselves unprepared, underestimating the time, money, effort, and complexity involved. Because of the many "unknown unknowns," the sale process becomes an exhausting psychological roller coaster. But with the right knowledge, you can confidently navigate the process and make the best decisions. Drawing from his decades of experience negotiating billions in deals, David Mccombie shares his insights regarding both the art and science of selling a mid-market company. This book offers straightforward guidance-free of academic theories and legal jargon-to support you through one of the biggest decisions of your life.