For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.
- ISBN:
- 9781292042916
- 9781292042916
-
Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
-
08-11-2013
- Language:
- English
- Publisher:
- Pearson Education Limited
- Country of origin:
- United Kingdom
- Pages:
- 384
- Dimensions (mm):
- 275x215x20mm
- Weight:
- 0.81kg
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