"A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow."
Lewis Dartnell, author of Origins: How The Earth Made Us 

"I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what's-emerging book around tech innovation that's sorely needed, yet is so hard to find...essential reading for anyone who's serious about how real-world advances might be effectively harnessed to build a better future."
Dr Andrew Maynard, scientist and author of Films From The Future and Future Rising

"Smoke & Mirrors is a vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way."
Matt Clifford, co-founder and CEO of Entrepreneur First

"A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy."
Tom Chivers, author of The AI Does Not Hate You

"In this book, we see technological hype for what it is: not mere exuberance, but a form of attention-seeking. As some technological hucksters stake claims on our future and try to foreclose alternatives, we need strong defences. Gemma Milne offers a spotter's guide to hype, using science to bring speculation down to earth. People inside and outside the world of technological innovation need this book."
Jack Stilgoe, author of Who's Driving Innovation?