Regina Luttrell and Adrienne Wallace present an engaging orientation of social media's integral relationship with modern society. Recognizing this presence under categories of Relational, Societal, and Self this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy.
Armed with this knowledge, future professional communicators gain better understanding of their audience and the level to which their strategies influence the public. Social Media and Society engages students as consumers and creators of social media and illustrates that while the tools of communication have changed, the goals of social connection and influence have not. Through case analysis of veteran brands, highlighting theory in action, and culling examples from popular culture, this text demonstrates a broader arc of how new forms of media are strategically implemented.
Content and features unique to this book include:
Armed with this knowledge, future professional communicators gain better understanding of their audience and the level to which their strategies influence the public. Social Media and Society engages students as consumers and creators of social media and illustrates that while the tools of communication have changed, the goals of social connection and influence have not. Through case analysis of veteran brands, highlighting theory in action, and culling examples from popular culture, this text demonstrates a broader arc of how new forms of media are strategically implemented.
Content and features unique to this book include:
- "Relational, Societal, Self" framework for analysis of media and society;
- Media Literacy boxes spotlight the impact of media on culture and society, encouraging students to think critically and analyze issues related to their own consumption of media;
- For What It's Worth (FWIW) boxes relating to key concepts;
- In Theory boxes attaching theory to practice through the text;
- Learning tools and enhanced pedagogy, such as: Study Preview; Chapter Wrap-Up, Critical Thinking Questions; and Media Sources;
- End of Chapter Activities and Supplemental Reading Links;
- Comprehensive glossary of key terms; and
- Full-color visuals capturing key trends and up-to-date data
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