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Social Media

Social Media

How to Engage, Share, and Connect

by Regina Luttrell
Hardback
Publication Date: 23/07/2021

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Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today's social media tools as PR professionals and personal users.



Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Features of the fourth edition include:

  • Chapter objectives and learning outcomes
  • Social Media Expert profiles
  • Theory into Practice boxes
  • #LRNSMPR (Learn Social Media and Public Relations) boxes
  • Comprehensive glossary of terms
  • Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere

New appendix with social media guidelines template

ISBN:
9781538154410
9781538154410
Category:
Media studies
Format:
Hardback
Publication Date:
23-07-2021
Language:
English
Publisher:
Rowman & Littlefield Publishing Group, Incorporated
Country of origin:
United States
Edition:
4th Edition
Dimensions (mm):
253.49x186.18x20.57mm
Weight:
0.67kg
Regina Luttrell

Regina Luttrell, PhD, is the Director of the W20 Emerging Insights Lab and an assistant professor of Public Relations and Social Media at the S.I. Newhouse School of Public Communications at Syracuse University where she researches, publishes, and discusses public relations, social media for strategic communication, Gen Alpha, GenZ and the Millennial generation, as well as the intersection of social media within society.

Luttrell's research has been published in academic journals and book chapters. She is the author of the following books: Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, Brew Your Business: The Ultimate Craft Beer Playbook, Public Relations Campaigns: An Integrated Approach, The PR Agency Handbook, and A Practical Guide to Ethics in Public Relations.

Most recently she edited and contributed to the book Trump Tweets: The World Reacts; Understanding What is Relevant and Why? and American Democracy: Influence, Activism, and Misinformation in the Social Era. Superpower: Advocating for the equality and rights of all women.

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