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Sprint

Sprint

How To Solve Big Problems and Test New Ideas in Just Five Days

by Braden KowitzJake Knapp and John Zeratsky
Paperback
Publication Date: 28/03/2016
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From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies.

NEW YORK TIMES bestseller
WALL STREET JOURNAL bestseller

'Sprint offers a transformative formua for testing ideas that works whether you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes' Eric Ries, author of The Lean Startup

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

ISBN:
9780593076118
9780593076118
Category:
Business innovation
Format:
Paperback
Publication Date:
28-03-2016
Language:
English
Publisher:
Penguin Random House
Country of origin:
United Kingdom
Pages:
288
Dimensions (mm):
234x157x22mm
Weight:
0.67kg
Braden Kowitz

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of 'design partner' at a venture capital firm. He has advised on close to two hundred startups on product design, hiring and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets and Google Trends.

Jake Knapp

Jake Knapp and John Zeratsky are writers and designers who help people make time for what matters at the office and in everyday life. They're the authors of the New York Times bestseller Sprint, and the creators of Time Dorks, a popular newsletter about experiments in time management.

Jake spent ten years at Google and Google Ventures, where he created the Design Sprint process. He has since run more than 150 sprints with companies like Nest, Slack, 23andMe and Flatiron Health. He lives in San Francisco with his wife and sons.

John Zeratsky

John has written for The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company and many more. For nearly fifteen years, he was a designer at technology companies including Google, YouTube and Google Ventures. Originally from Wisconsin, John and his wife now live aboard their sailboat Pineapple.

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