Proven counterintuitive ways any business professional can use to communicate meaningfully and productively in today's oversaturated digital environment


Describes how quality communication has been degraded by today's overuse of quick, cheap, and easy digital communication such as e-mails, texts, and social media-and helps professionals connect with others in real, meaningful ways to get more accomplished than ever
Tumlin's counterintuitive methods include Don't Be Yourself (your first communication response is usually your worst), Don't Solve Problems (resist the urge to handle every issue that comes your way), and Play Dumb (give people an opportunity to self-correct)

The author has served as a business communications consultant to organizations such as Capital One Bank, Boston Scientific Corporation, Wyeth/Pfizer, and Shell Oil, among others