How do you get from "This is what happened" to "Here's my story?"
How do you craft a narrative that captures listeners' attention--a story that offers authentic meaning and value?
How do you tell your personal story in a way that doesn't sound self-celebratory?
How do you place your story in the service of your listeners?

This brief guide presents an easy-to-understand story structure that speakers can use to evaluate a narrative. A survey of common storytelling mistakes will inspire a better understanding of why some stories connect--and why some don't. In this book, you'll find the footprints of speakers who could have engaged their audiences more deeply, and of the few who build deep, emotional, and powerful connections that change minds, lives, and fortunes.