Strategic Digital Transformation

A Results-Driven Approach

by Alex Fenton, Gordon Fletcher, Marie Griffiths and others

Paperback

Publication Date: 10/07/2025

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ISBN:: 9781032657851; 9781032657851
Category:: Business mathematics & systems
Format:: Paperback
Publication Date:: 10-07-2025
Publisher:: Taylor & Francis Ltd
Country of origin:: United Kingdom
Edition:: 2nd Edition
Pages:: 264
Dimensions (mm):: 246x174mm
Weight:: 0.51kg

Alex Fenton

Alex Fenton is associate dean for international and associate professor at the University of Chester, UK.

Gordon Fletcher

Gordon Fletcher is associate dean for Research and Innovation at Salford Business School, University of Salford, UK.

Aleksej Heinze

Aleksej Heinze is an associate professor at KEDGE Business School, France.

Ana Cruz

Ana Cruz is associate professor in marketing at the University of York Europe campus.

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You can find this item in:

Small businesses & self-employed Business innovation Organizational theory & behaviour E-commerce: business aspects Business strategy Research & development management Production & quality control management Business mathematics & systems Economics

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