Strategic Management: Competitiveness and Globalisation with Student Resource Access 12 Months

Strategic Management: Competitiveness and Globalisation with Student Resource Access 12 Months

by Dallas HansonR. Duane Ireland Michael A. Hitt and others

Mixed media product Publication Date: 30/09/2016

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With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy.

The text takes a ‘resource-based’ approach, which requires the examining of a firm’s unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.

New to the Edition

New and updated end-of-book cases keeps the content current and relevant for your students.
  • Case 1 - The Sydney Symphony
  • Case 2 - Australia Post at the Crossroads
  • Case 3 - Australian supermarkets: who will win and when?
  • Case 4 - Super Selectos: Winning the War Against Multinational Retail Chains
  • Case 5 - Kindle Fire: Amazon’s Heated Battle for the Tablet Market
  • Case 6 - BP In Russia: Bad Partners or Bad Partnerships?
  • Case 7 - The Movie Exhibition Industry: 2015
  • Case 8 - Carlsberg in Emerging Markets
  • Case 9 - Atlassian
  • Case 10 - Nintendo
  • Case 11 - Otis in the global elevator
  • Case 12 – Ikea in India
  • Case 13 - Calisthenics Victoria


ISBN:
9780170373159
9780170373159
Category:
Economics
Format:
Mixed media product
Publication Date:
30-09-2016
Publisher:
Cengage Learning
Edition:
6th Edition
Dallas Hanson

Dallas Hanson has recently retired from his position as Senior Lecturer in Strategic Management at the University of Tasmania. He has presented papers at a number of conferences and has also published in a wide variety of journals, including Prometheus, the European Journal of Marketing, Journal of Sociology, Corporate Reputation Review, Greener Management International, Australian Journal of Social Issues, Journal of Risk Research, Scandinavian Journal of Management, Australian Journal of Environmental Management and Accounting and Auditing and Accountability Journal. Dallas has been a senior bureaucrat in several public service organisations, a teacher and a social researcher. His research interests include the areas of corporate governance, corporate rationality in communications and eco-tourism. In retirement, he has relocated to NSW and will be consulting and researching.

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