With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy.
The text takes a ‘resource-based’ approach, which requires the examining of a firm’s unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.
New to the Edition
New and updated end-of-book cases keeps the content current and relevant for your students.
The text takes a ‘resource-based’ approach, which requires the examining of a firm’s unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.
New to the Edition
New and updated end-of-book cases keeps the content current and relevant for your students.
- Case 1 - The Sydney Symphony
- Case 2 - Australia Post at the Crossroads
- Case 3 - Australian supermarkets: who will win and when?
- Case 4 - Super Selectos: Winning the War Against Multinational Retail Chains
- Case 5 - Kindle Fire: Amazon’s Heated Battle for the Tablet Market
- Case 6 - BP In Russia: Bad Partners or Bad Partnerships?
- Case 7 - The Movie Exhibition Industry: 2015
- Case 8 - Carlsberg in Emerging Markets
- Case 9 - Atlassian
- Case 10 - Nintendo
- Case 11 - Otis in the global elevator
- Case 12 – Ikea in India
- Case 13 - Calisthenics Victoria
