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Survey Research Methods

Survey Research Methods

by Floyd J. Fowler
Paperback
Publication Date: 05/11/2013
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The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels.
ISBN:
9781452259000
9781452259000
Category:
Social research & statistics
Format:
Paperback
Publication Date:
05-11-2013
Language:
English
Publisher:
SAGE Publications Inc
Country of origin:
United States
Edition:
5th Edition
Pages:
184
Dimensions (mm):
228x152x13mm
Weight:
0.26kg

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