Der Band versammelt schlaglichtartig aktuelle Forschungs- und Lehrprojekte, die technische Innovationen in Journalismus, Corporate Media und strategischer Kommunikation aufgreifen. Die Beitrage liefern Erkenntnisse zu veranderten Anforderungen an den journalistischen Arbeitsalltag und die Ausbildung, stellen innovative Darstellungsformen und Formate vor, beleuchten Trends im Lokalfernsehen, Social- und Mobile-TV sowie Herausforderungen durch Content Marketing, Innovationskommunikation und interne Unternehmenskommunikation. Daruber hinaus werden methodische Ansatze fur neue Szenarien der Mediennutzung, etwa mobile Rezeptionssituationen, aufgezeigt.
- ISBN:
- 9783658149529
- 9783658149529
-
Category:
- Reportage & collected journalism
- Format:
- Paperback
- Publication Date:
-
15-02-2017
- Language:
- German
- Publisher:
- Springer Fachmedien Wiesbaden
- Country of origin:
- Germany
- Pages:
- 313
- Dimensions (mm):
- 210x148x18mm
- Weight:
- 0.58kg
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