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The Adaptive Decision Maker

The Adaptive Decision Maker

by John W. PayneJames R. Bettman and Eric J. Johnson
Hardback
Publication Date: 28/05/1993

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The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.
ISBN:
9780521415057
9780521415057
Category:
Cognition & cognitive psychology
Format:
Hardback
Publication Date:
28-05-1993
Language:
English
Publisher:
Cambridge University Press
Country of origin:
United Kingdom
Pages:
348
Dimensions (mm):
234x156x29mm
Weight:
0.73kg
Eric J. Johnson

Eric J. Johnson is Norman Eig Professor of Business and director of the Center for Decision Sciences at the Columbia Business School. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research and an honorary doctorate in behavioural economics from the University of St. Gallen in Switzerland.

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