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The Age of Surveillance Capitalism

The Age of Surveillance Capitalism 1

The Fight for a Human Future at the New Frontier of Power

by Shoshana Zuboff
Paperback
Publication Date: 15/10/2019
5/5 Rating 1 Reviews
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Surveillance Capitalism: A new phase in economic history in which private companies and governments track your every move with the goal of predicting and controlling your behaviour. Under surveillance capitalism you are not the customer or even the product: you are the raw material.

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.

The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future?

Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits.

The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.

ISBN:
9781781256855
9781781256855
Category:
Human-computer interaction
Format:
Paperback
Publication Date:
15-10-2019
Language:
English
Publisher:
Profile Books Limited
Country of origin:
United Kingdom
Pages:
704
Dimensions (mm):
198x129x38mm
Weight:
0.51kg
Shoshana Zuboff

Shoshana Zuboff has been called 'the true prophet of the information age' by the Financial Times for her ground-breaking book, In the Age of the Smart Machine.

She is now the Charles Edward Wilson Professor Emerita at Harvard Business School as well as Faculty Associate at the Berkman Center for Internet and Society at Harvard Law School. In 2006, strategy+business magazine named her one of the eleven most original business thinkers in the world.

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Customer Reviews

Average Rating

5 / 5 (1 Ratings)
  • Frightening but eye opening

    by on

    Brillant research and all facts strongly backed up. It is a total eye opener to those among us that have felt the deep discomfort of digital privacy invasion but could not work out the shadow puppeteers behind it all. It makes one question just where AI and human freewill are headed. Now with C.Virus tracking devices and D. Trump saying Google has tricks up its sleeve to solve many of our problems, it could not be more important to read and decide our fate. Highly recommend.