Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.

It's not easy to build a winning strategy, a collaborative culture and a customer-led outlook, but they are all essential elements of an effective business. True success then arrives when they are highly-aligned - studies show that such organizations are 72% more profitable than their competition. The Alignment Advantage guides you through this entire process with a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between.

Arguing that Peter Drucker's claim that "culture eats strategy for breakfast" is counterproductive and Simon Sinek's "start with why" approach is compelling yet flawed, Richard Nugent dismisses flawed approaches and creates a clear, accessible blueprint for a more collaborative, data-driven and efficient organization. Illustrated with fascinating case studies from the likes of LEGO and Nike, The Alignment Advantage cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to effectively target your customers and clients.