Are you a thought leader with something to each or an operator with something to sell? The Authority Advantage challenges assumptions from leaders about personal branding and thought leadership, showing them how to build authentic visibility focused on impact, not ego, to build trust in an increasingly skeptical environment-and have a lot of fun along the way. Within these pages, you'll discover the proven tactics for establishing a strong leadership brand before you meet a potential team member or prospect; how to create leverage via "Authority by Association" to accelerate trust; learn how to create compelling content in all formats; how to use books, speaking engagements, and publicity as tools for impact, prestige, and profitability; and most importantly, how to create your own MAP (Master Authority Plan) to put all these elements into a top-to-bottom strategy that builds authentic connections. You'll also hear from recognized thought leaders who reveal what methodologies helped them write their own success stories.
- ISBN:
- 9781955884860
- 9781955884860
-
Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
-
16-05-2023
- Language:
- English
- Publisher:
- Forbesbooks
- Country of origin:
- United States
- Dimensions (mm):
- 228.6x152.4mm
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