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The Big Payback

The Big Payback

The History of the Business of Hip-Hop

by Dan Charnas
Paperback
Age range: 18 to null Publication Date: 01/11/2011

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"There has never been a better book about hip-hop...a record-biz portrait that jumps off the page."--A.V. Club

The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z and Sean "Diddy" Combs.

THE INSPIRATION FOR THE VH1 SERIES THE BREAKS

The Big Payback takes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won.

300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance. INCLUDES PHOTOGRAPHS

ISBN:
9780451234780
9780451234780
Category:
Rap & Hip-Hop
Age range:
18 to null
Format:
Paperback
Publication Date:
01-11-2011
Language:
English
Publisher:
Penguin Publishing Group
Country of origin:
United States
Dimensions (mm):
229.36x152.4x38.1mm
Weight:
0.7kg
Dan Charnas

Dan Charnas is the author of the definitive history of the hip-hop business, The Big Payback. He's also the author of Work Clean, a book detailing applying chefs' techniques to almost any life situation.

He was also the co-creator and executive producer of the VH1 movie and TV series, The Breaks. He lives in Manhattan, and is an associate professor at NYU/Tisch's Clive Davis Institute of Recorded Music.

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