Choice modelling is a technique that has recently emerged as a means of estimating the demand for environmental goods and the benefits and costs associated with them. The aims of the book are fourfold: to introduce the technique in the environmental context; to demonstrate its use in a range of case studies; to provide insights into some methodological issues; and to explore the prospects for the technique. The authors contributing to the book show that choice modelling offers considerable potential for the evaluation of environmental goods and services. Its flexibility to cope with a wide range of applications is well demonstrated. The technique also presents numerous challenges to practitioners. A number of these are addressed in the book. This book should prove valuable to all scholars, researchers and practitioners in the areas of environmental studies and environmental economics.