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The Connected Consumer

The Connected Consumer

by Dinesh Kumar
Paperback
Publication Date: 30/09/2015

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Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayOs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.
ISBN:
9781631571107
9781631571107
Category:
Economics
Format:
Paperback
Publication Date:
30-09-2015
Language:
English
Publisher:
Business Expert Press
Country of origin:
United States

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