Eknath Easwaran's translation of The Dhammapadain paperback is the bestseller among comparable translations. A second edition was published in 2007.

Sales for Easwaran's "Classics of Indian Spirituality" series:


The Bhagavad Gita

- 235,000 units net, 33,400 units last year
The Upanishads - 110,000 units net, 14,400 units last year
The Dhammapada - 70,000 units net, 7,850 units last year

About Easwaran's The Dhammapada paperback

Sales and Market Share:
* Sales of 7,000 per year
* 27% share of total US market for Dhammapada translations and commentaries
* Sells twice as many as the second best-selling translation

What's special about this book:
* Clear, accessible, reliable translation
* Comprehensive, 85-page introduction gives an overview of the Buddha's teachings that is penetrating and clear
* Introduction includes the story of the young Siddhartha and his heroic spiritual quest

Readers:
* Academic courses, e.g. Philosophy, Asian Studies, Religious Studies
* Yoga schools
* Readers interested in philosophy, spirituality, Buddhism, Hinduism, religion