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The Dip

The Dip

The Extraordinary Benefits of Knowing When to Quit (and When to Stick)

by Seth Godin
Paperback
Publication Date: 18/06/2024

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A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip - a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac - a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory and long-term security.

Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort and talents. The old saying is wrong - winners do quit, and quitters do win.

ISBN:
9780349439822
9780349439822
Category:
Business ethics & social responsibility
Format:
Paperback
Publication Date:
18-06-2024
Language:
English
Publisher:
Little, Brown Book Group Limited
Country of origin:
United Kingdom
Dimensions (mm):
196x124x18mm
Weight:
0.3kg
Seth Godin

Seth Godin is the author of ten international bestsellers, including the New York Times bestseller The Dip.

His books have been translated into more than twenty-five languages and include Permission Marketing, Purple Cow, and Meatball Sundae.

He is also the founder and CEO of Squidoo.com (a huge and fast-growing tribe) and the most popular business blogger in the world.

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