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The Economics of Business Strategy

The Economics of Business Strategy

by John Kay
Hardback
Publication Date: 29/07/2003

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This authoritative collection of the most important published articles on the economic basis of business strategy includes articles that illustrate the origins of familiar concepts in business strategy - the experience curve, the portfolio matrix, and the "five forces". It also presents the foundations of the modern resource based theory of strategy.
ISBN:
9781858980065
9781858980065
Category:
Business strategy
Format:
Hardback
Publication Date:
29-07-2003
Publisher:
Edward Elgar Publishing Ltd
Country of origin:
United Kingdom
Pages:
768
Dimensions (mm):
244x169x57mm
Weight:
1.48kg

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