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The Elements of Choice

The Elements of Choice

Why the Way We Decide Matters

by Eric J. Johnson
Publication Date: 29/03/2022

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RRP  $39.99

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How do you get people to donate their organs? What's the trick to reading a wine list? What's the perfect number of potential matches a dating site should offer?

Choice architects have amazing power, and when you become aware of their influence, you see it everywhere. Knowing about their tools changes you. You realize that when you present choices to other people, you wield influence. Whether you know it or not, you can coerce influence already.

This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like – that is, both moral and effective.

Game theory
Publication Date:
Oneworld Publications
Country of origin:
United Kingdom
Dimensions (mm):
Eric J. Johnson

Eric J. Johnson is Norman Eig Professor of Business and director of the Center for Decision Sciences at the Columbia Business School. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research and an honorary doctorate in behavioural economics from the University of St. Gallen in Switzerland.

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