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The Evolution of Media

The Evolution of Media

by Michael A. Noll
Hardback
Publication Date: 19/12/2006

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A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
ISBN:
9780742554818
9780742554818
Category:
Media studies
Format:
Hardback
Publication Date:
19-12-2006
Language:
English
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United States
Pages:
214
Dimensions (mm):
237x156x22mm
Weight:
0.44kg

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