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The Fashion Business Reader

The Fashion Business Reader

by Anne Peirson-Smith and Joseph H. Hancock
Hardback
Publication Date: 13/06/2019

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The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities.

As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.

ISBN:
9781474279536
9781474279536
Category:
Fashion & beauty industries
Format:
Hardback
Publication Date:
13-06-2019
Language:
English
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United Kingdom
Dimensions (mm):
254x203.2x28.45mm
Weight:
1.3kg
Anne Peirson-Smith

Anne Peirson-Smith is Assistant Professor at City University of Hong Kong. She teaches and researches fashion communication, public relations, popular culture and the creative industries and has published widely on these topics.

In addition to a global professional background in public relations and branding she is the co-author of Public Relations in Asia Pacific (John Wiley, 2009), Global Fashion Brands (Intellect, 2014) and Communicating Transcultural Fashion (Intellect, 2018). In addition, she is associate editor for the Journal of Fashion, Style and Popular Culture (Intellect).

Joseph H. Hancock

Joseph H. Hancock II is a professor at Drexel University, USA, in the department of design.

He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture.

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