Increasingly, universities are being pulled in different directions. They are under pressure to demonstrate value to students, research and society at large. Being pulled in different directions can be uncomfortable. The response of university leadership and management varies, often prioritising one goal at the expense of the others. This book offers a different approach. It looks at how these goals can be integrated as fully as possible. Across the long history of the Western university three goals have persisted: the Higher Education of students, the advancement of knowledge and service to those beyond the walls of the university. But in different ages one has dominated. A university cannot function on fully if it must interpret two of its goals in ways that serve the third. This is a positive, timely and practical book containing ideas of how universities can realise all three goals. It is relevant to senior managers and leaders in universities as well as higher education researchers and postgraduate students. Book jacket.