How can you maximize success-and limit failure? In The Hot Hand, Wall Street Journal reporter Ben Cohen brilliantly investigates the magic of streaks and their hidden role in creating billionaires, sports legends, and extraordinary outliers. The idea of the hot hand is a phenomenon that has been debated for decades by Nobel Prize winners because it shapes the decisions we make in our everyday lives. Is there such a thing as being in the zone-or is that feeling a cognitive bias? Should we act on our intuition-or check our gut with cool logic? How can we manage streaks to our advantage? Taking readers everywhere from Wall Street to Hollywood to World War II to the NBA Finals, The Hot Hand is essential reading for anyone who thinks they've got a shot. Book jacket.