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The IDEATE Method

The IDEATE Method

Identifying High-Potential Entrepreneurial Ideas

by Daniel A. Cohen, Gregory Arthur Pool and Heidi M. Neck
Paperback
Publication Date: 21/01/2020
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Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

ISBN:
9781544393247
9781544393247
Category:
Entrepreneurship
Format:
Paperback
Publication Date:
21-01-2020
Language:
English
Publisher:
SAGE Publications, Incorporated
Country of origin:
United States
Dimensions (mm):
279.4x215.9x6.35mm
Weight:
0.25kg
Daniel A. Cohen

Having spent most of his life trapped in the frozen tundra of upstate New York, Daniel Cohen decided to dream himself somewhere new. It was from this quest for heat that the scorching world of Coldmaker was born.

In addition to his writing career, Daniel is a semi-professional saxophonist in Austin, Texas, spending his days in front of the page and his nights in front of crowds. Sometimes the crowds cheer, and Daniel often wishes the page would do the same.

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