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The Influential Mind

The Influential Mind

What the Brain Reveals about Our Power to Change Others

by Tali Sharot

Paperback / softback Publication Date: 04/09/2018

RRP  $24.75 $23.25

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

ISBN:
9781250159618
9781250159618
Category:
Physiological & neuro-psychology
Format:
Paperback / softback
Publication Date:
04-09-2018
Language:
English
Publisher:
Picador
Country of origin:
United States
Dimensions (mm):
207.01x139.95x17.53mm
Weight:
0.21kg
Tali Sharot

Tali Sharot has a Ph.D. in psychology and neuroscience from New York University. She is currently the director of the Affective Brain Lab at University College London.

Her research on optimism, memory and emotion has been featured in leading scholarly journals and media outlets, including Newsweek, the BBC, The Washington Post, The Boston Globe, The Wall Street Journal, Time, New Scientist, Nature, Science, and many others.

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