A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.
Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not.
But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.
The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions.
The book will search deep below the surface-relying on the latest research in neuroscience and psychology-to provide new insight into human behavior.
This item is in stock at our Sydney warehouse and you can expect to receive your order in 4 working days or less for most Australian capitals. We send it to you via the Australia Post eParcel service, which includes online tracking. Please check below to see indicative delivery timeframes for your area.
NSW Metro: 2 - 4 working days.
NSW Regional: 3 - 5 working days.
VIC & SA Metro: 2 - 4 working days.
VIC & SA Regional: 3 - 5 working days.
QLD Metro: 3 - 5 working days.
QLD Regional: 8 - 14 working days.
TAS: 3 - 5 working days.
WA Metro: 5 - 7 working days.
WA Regional: 6 - 9 working days.
NT Metro: 6 - 8 working days.
NT Regional: 8 - 14 working days.
This item can also be shipped via express post. If all the items in your cart list "In-Stock 2-4 days" then you can select for your order to be shipped via Express Post. Your order will be shipped the next business day, and delivery will be the following business day, if you are within Australia Post's Next Day Delivery Network.
NSW - Sydney, Gosford, Newcastle, Wollongong.
VIC - Melbourne, Geelong, Ballarat, Bendigo.
ACT - Canberra.
SA - Adelaide.
QLD - Brisbane, Gold Coast, Sunshine Coast.
TAS - Hobart, Launceston.
WA - Perth CBD postcode 6000 only.
NT - Express Post is not available.