The Lean Startup

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries

Hardback Publication Date: 15/10/2011

33%
OFF
RRP  $56.00 $37.90
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, "The Lean Startup" offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
ISBN:
9780307887894
9780307887894
Category:
Business innovation
Format:
Hardback
Publication Date:
15-10-2011
Language:
English
Publisher:
Random House USA Inc
Country of origin:
United States
Pages:
304
Dimensions (mm):
203x152x30mm
Weight:
0.44kg

This item is in stock in our Sydney warehouse and typically delivered to you within 4 working days for most Australian capitals. 

Once despatched we will send you a Shipping Notification which includes online tracking.

 

An overall delivery time for this item to your address is:

NSW Metro: 2 - 4 working days.
NSW Regional: 3 - 5 working days.
VIC & SA Metro: 2 - 4 working days.
VIC & SA Regional: 3 - 5 working days.
QLD Metro: 3 - 5 working days.
QLD Regional: 8 - 14 working days.
TAS: 3 - 5 working days.
WA Metro: 5 - 7 working days.
WA Regional: 6 - 9 working days.
NT Metro: 6 - 8 working days.
NT Regional: 8 - 14 working days.

 

Express Post is available if ALL items in your Shopping Cart are listed as 'In Stock 2-4 days'. Express Post orders are delivered in two business days to the following locations:

NSW - Sydney, Gosford, Newcastle, Wollongong.
VIC - Melbourne, Geelong, Ballarat, Bendigo.
ACT - Canberra.
SA - Adelaide.
QLD - Brisbane, Gold Coast, Sunshine Coast.
TAS - Hobart, Launceston.
WA - Perth CBD postcode 6000 only.
NT - Express Post is not available.

Customer Reviews

Be the first to review The Lean Startup.