The Lean Startup

The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

by Eric Ries

Paperback / softback Publication Date: 09/12/2011

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RRP  $35.00 $27.35

THE INTERNATIONAL BESTSELLING SENSATION

Most new businesses fail.

But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want.

It's about testing your vision continuously, adapting and adjusting before it's too late.Now is the time to think Lean.

ISBN:
9780670921607
9780670921607
Category:
Entrepreneurship
Format:
Paperback / softback
Publication Date:
09-12-2011
Language:
English
Publisher:
Penguin Books Ltd
Country of origin:
United Kingdom
Pages:
336
Dimensions (mm):
234x153x24mm
Weight:
0.44kg

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