What's in a Name? A lot more than you think.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business - and it needs to stand out.

In The Naming Book, Bullhorn Creative partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. Learn how to:

• Set clear goals for your name and brand before you start
• Fuel your creativity with out-of-the-box ideas from
• Craft a brainstorming list based on your business mission
• Build a brand unique to you by creating your own word
• Find the balance between "cool" and clear
• Narrow down your list of names with 5 easy tests