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The NeuroGeneration

The NeuroGeneration

The New Era in Brain Enhancement Revolutionising the Way We Think, Work and Heal

by Tan Le

Paperback / softback Publication Date: 04/02/2020

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RRP  $32.99 $24.75

Brain science is at the dawn of a new era, and the technologies now emerging will alter all our lives forever. Welcome to what tech pioneer and inventor Tan Le calls 'the NeuroGeneration'. It will blow your mind.

Technology now allows us to unlock the amazing potential of the human brain in ways we never dreamt were possible. Join award-winning inventor and entrepreneur Tan Le as she criss-crosses the globe, introducing the brilliant neurotech innovators and neuroscientists at the frontiers of brain enhancement.

The NeuroGeneration offers an exciting glimpse into the new brain technologies that sound like science fiction, but are quickly becoming reality. They can enhance our ability to focus and learn, restore lost memories, improve our health, and offer life-changing assistance for people with disabilities.

Tan Le shares fascinating stories from people whose lives have been transformed by these inventions: an endurance racer paralysed in a fall, who now walks thanks to neural stimulation and an exoskeleton; a man who drives a racing car with his mind; and a musician who masters Bach faster with headphones that zap his brain with electrical currents. She reveals a dizzying array of technologies in development: helping people whose brains have been impaired by dementia, epilepsy, stroke and injury; providing cranial stimulation to accelerate learning; and designing video games that may replace medications.

For anyone working in business, marketing, health, psychology, education, or sport, The NeuroGeneration reveals the extraordinary opportunities that lie before us over the next decade.

ISBN:
9781760875114
9781760875114
Category:
Popular science
Format:
Paperback / softback
Publication Date:
04-02-2020
Publisher:
ALLEN & UNWIN
Country of origin:
Australia
Pages:
304
Dimensions (mm):
234x153mm
Weight:
0.39kg

'A highly engaging guided tour through the frontiers of what science knows about how the brain works, how to extend its power and how to fix it when it's broken.' - David Gillespie, author of Sweet Poison and Teen Brain

'Tan Le writes with optimism and compassion about the extraordinary evolution of brain technology. Totally inspiring!' - Wendy McCarthy AO

Tan Le

Born in South Vietnam, Tan Le migrated to Australia as a refugee with her family in 1981. She was named 1998 Young Australian of the Year for her community work, and she has been honoured by the World Economic Forum (WEF) as a Young Global Leader since 2009.

Tan Le is recognised as one of the most influential pioneers in the emerging field of brain-computer interface. An inventor and entrepreneur, she is the founder and CEO of EMOTIV, a San Francisco-headquartered neuroinformatics company that has a mission to improve understanding of the human brain and to develop a platform for researchers, developers, and consumers around the world.

The company's non-invasive 'brainwear' reads and interprets brainwaves, making it possible to control virtual objects with mere thoughts.

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