From podcasting to TikTok, they way we generate attention from buyers continues to rapidly evolve. Staying up to date with the latest tools like artificial intelligence can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the completely revised and updated ninth edition of The New Rules of Marketing & PR, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growing your business using new social media tactics or completely revising your website to reach a new marketplace, you'll get a proven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time.
- ISBN:
- 9781394282166
- 9781394282166
-
Category:
- Business & management
- Format:
- Paperback
- Publication Date:
-
29-08-2024
- Language:
- English
- Publisher:
- John\Wiley#& Sons, Limited
- Country of origin:
- United Kingdom
- Edition:
- 9th Edition
- Dimensions (mm):
- 226.1x152.4x35.6mm
- Weight:
- 0.57kg
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