Managers run the present. Leaders shape the future.


Creation is disruptive: something will end, and something new will take its place. Minimizing that disruption takes leadership that can create alignment, develop the capacity for growth, and ensure a high degree of coordination.




In The Next Normal, Greg Giuliano provides an actionable framework for anyone who wants to rethink, reset, and renew their leadership to make a bigger impact, engage their people, and lead more successful transformation.




Discover an approachable, replicable, and scalable management system to improve your transformation process. Rethink your approach to leadership, and create a plan to make a bigger impact. Elevate your team's engagement and performance while accelerating organizational transformation and shaping your future.




Based on more than twenty years of experience working with senior leadership, The Next Normal lays out clear principles, practices, and processes that anyone willing to step into leadership can adopt, adapt, and apply to transform organizations and create their own next normal.