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The Persuaders

The Persuaders

Winning Hearts and Minds in a Divided Age

by Anand Giridharadas
Paperback
Publication Date: 06/02/2024

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It once seemed possible to build a political movement out of people with different ideas, different identities and different ways of looking at the world. If somebody disagreed with you, you brought them on side; convincing them of your point of view. Politics was civil and optimistic. But in our modern polarized world of cancel culture and conspiracy theory, all that seems a distant memory- it feels like we've long abandoned to the past the art of persuasion.

And yet, as bestselling writer Anand Giridharadas finds, things are changing. Journeying into the heart of some of our most contentious and urgent political battles - from Black Lives Matter to the Trump resistance, from vaccine myths to QAnon - Giridharadas discovers a diverse group of dissenters who continue to struggle for consensus, who remain committed to idea that to change the world, one must first change minds.

Combining gripping on-the-ground experience with the revelatory insights of activists, organisers, politicians and educators, The Persuaders is the book for a time in need of mending. It is the story of a new kind of politics- one that is fierce in its pursuit of justice and earnest in its desire to improve people's lives, but also open, welcoming and, above all else, persuasive.
ISBN:
9780141996974
9780141996974
Category:
Self-help & personal development
Format:
Paperback
Publication Date:
06-02-2024
Language:
English
Publisher:
Penguin Publishing Group
Country of origin:
United States
Dimensions (mm):
196x129x20mm
Weight:
0.26kg
Anand Giridharadas

Anand Giridharadas is the bestselling author of Winners Take All. He is a correspondent-at-large for Time and was a foreign correspondent and columnist for The New York Times. He has also written for The Atlantic, The New Republic, and The New Yorker. He is an on-air political analyst for MSNBC. He has received the 800-CEO-READ Business Book of the Year award, Harvard University's Outstanding Lifetime Achievement Award for Humanism in Culture, and the New York Public Library's Helen Bernstein Award.

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