A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.
- ISBN:
- 9783030948368
- 9783030948368
-
Category:
- Business strategy
- Format:
- Hardback
- Publication Date:
-
21-05-2022
- Publisher:
- Springer Nature Switzerland AG
- Country of origin:
- Switzerland
- Pages:
- 161
- Dimensions (mm):
- 235x155mm
- Weight:
- 0.44kg
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