Free shipping on orders over $99
The Road to Luxury

The Road to Luxury

The New Frontiers in Luxury Brand Management

by Ashok Som and Christian Blanckaert
Hardback
Publication Date: 01/09/2021

Share This Book:

33%
OFF
RRP  $82.95

RRP means 'Recommended Retail Price' and is the price our supplier recommends to retailers that the product be offered for sale. It does not necessarily mean the product has been offered or sold at the RRP by us or anyone else.

$55.75

This new edition presents a comprehensive review of the luxury industry's transformation and the brand management trends and issues it faces today. It offers holistic forecast for the industry and pragmatic suggestions for entrepreneurs.

Structured thematically, the book starts by introducing luxury as a concept and the cultural perspectives of specific groups such as the French, Italians, Chinese etc., It then dives into the different traditional personal luxury goods sectors and their extensions into the luxury business to analyze their backgrounds and where they are today in terms of business attractiveness and appropriateness. The subsequent chapters discuss the counter-intuitive nature of the luxury industry, its clients and their values, management practices and challenges in the luxury supply chain, the process of inculcating sustainability in business models, followed by the who’s who of the present-day luxury industry. These chapters present new insights gathered from the last five years, historical transition from craft-based and small-scale organizations to houses of brands, changes in organizational structures, the mega mergers and re-alignments.

Highlights of the book include:

  • A toolkit on creating a new luxury brand
  • A chapter on contemporary challenges and changes: Effects of COVID-19, Omni-channel, E-commerce and the digital era
  • A fully updated chapter on intellectual property rights and counterfeiting
  • Fresh case studies and relevant examples
ISBN:
9781119741312
9781119741312
Category:
Sales & marketing
Format:
Hardback
Publication Date:
01-09-2021
Language:
English
Publisher:
John\Wiley#& Sons, Limited
Country of origin:
United Kingdom
Edition:
2nd Edition
Dimensions (mm):
228.6x154.9x33mm
Weight:
0.88kg

This title is in stock with our overseas supplier and should be sent from our Sydney warehouse within 3 - 4 weeks of you placing an order.    

Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro  2 working days

NSW Metro  2 working days

NSW Rural  2 - 3 working days

NSW Remote  2 - 5 working days

NT Metro  3 - 6 working days

NT Remote  4 - 10 working days

QLD Metro  2 - 4 working days

QLD Rural  2 - 5 working days

QLD Remote  2 - 7 working days

SA Metro  2 - 5 working days

SA Rural  3 - 6 working days

SA Remote  3 - 7 working days

TAS Metro  3 - 6 working days

TAS Rural  3 - 6 working days

VIC Metro  2 - 3 working days

VIC Rural  2 - 4 working days

VIC Remote  2 - 5 working days

WA Metro  3 - 6 working days

WA Rural  4 - 8 working days

WA Remote  4 - 12 working days

Reviews

Be the first to review The Road to Luxury.