The Startup Way

The Startup Way

Making Entrepreneurship a Fundamental Discipline of Every Enterprise

by Eric Ries

Paperback / softback Publication Date: 16/10/2017

21%
OFF
RRP  $35.00 $27.90

With his million-copy bestseller 'The Lean Startup', Eric Ries launched a global movement.

Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking book, he draws on inside stories of transformations at multinationals like 'General Electric' and 'Toyota', titans like 'Amazon' and 'Facebook', and tech upstarts like 'Airbnb' and 'Twilio'.

He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

'The Startup Way' is an essential read for leaders, managers and entrepreneurs at any level.

ISBN:
9780241197264
9780241197264
Category:
Organizational theory & behaviour
Format:
Paperback / softback
Publication Date:
16-10-2017
Language:
English
Publisher:
Penguin Books, Limited
Country of origin:
United Kingdom
Dimensions (mm):
233x154x30mm
Weight:
0.52kg

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