With his million-copy bestseller 'The Lean Startup', Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking book, he draws on inside stories of transformations at multinationals like 'General Electric' and 'Toyota', titans like 'Amazon' and 'Facebook', and tech upstarts like 'Airbnb' and 'Twilio'.
He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
'The Startup Way' is an essential read for leaders, managers and entrepreneurs at any level.