The Startup Way

The Startup Way

Making Entrepreneurship a Fundamental Discipline of Every Enterprise

by Eric Ries

Paperback / softback Publication Date: 16/10/2017

20%
OFF
RRP  $35.00 $28.34

With his million-copy bestseller 'The Lean Startup', Eric Ries launched a global movement.

Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking book, he draws on inside stories of transformations at multinationals like 'General Electric' and 'Toyota', titans like 'Amazon' and 'Facebook', and tech upstarts like 'Airbnb' and 'Twilio'.

He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

'The Startup Way' is an essential read for leaders, managers and entrepreneurs at any level.

ISBN:
9780241197264
9780241197264
Category:
Organizational theory & behaviour
Format:
Paperback / softback
Publication Date:
16-10-2017
Language:
English
Publisher:
Penguin Books, Limited
Country of origin:
United Kingdom
Dimensions (mm):
234x153x28mm
Weight:
0.52kg

This title is in stock with our Australian supplier and arrives at our Sydney warehouse within 1-2 weeks of you placing order. An overall delivery estimate to you, (arrival time to A&R + delivery via post to your address) can be found below.

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An overall delivery time for this item, including the 1-2 week arrival time to A&R, to your address is:

NSW Metro: 9- 12 working days.
NSW Regional: 10 - 15 working days.
VIC & SA Metro: 10 - 13 working days.
VIC & SA Regional: 10 - 15 working days.
QLD Metro: 10 - 15 working days.
QLD Regional: 14 - 22 working days.
TAS: 10 - 15 working days.
WA Metro: 10 - 15 working days.
WA Regional: 13 -16 working days.
NT Metro: 13 - 16 working days.
NT Regional: 14 - 22 working days.

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