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The Strategic Marketing Plan Audit

The Strategic Marketing Plan Audit

by Michael Baker
Paperback
Publication Date: 07/07/2008

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The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning. It covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit). The audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now. Then go on to evaluate your existing marketing objectives and find out: a) how well your marketing strategy and tactics are aligned with those objectives b) and whether they are achieving those objectives in practice. Following an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps: Step 1: Mission Statement Step 2: Marketing Appreciation Step 3: Conclusions and Key Assumptions 4Step: Strategic Objectives Step 5: Core Strategy Step 6: Key Policies Step 7: Administration and Control Step 8: Communication and Timing
ISBN:
9781902433998
9781902433998
Category:
Sales & marketing
Format:
Paperback
Publication Date:
07-07-2008
Publisher:
Triarchy Press Ltd
Country of origin:
United States
Pages:
120
Dimensions (mm):
297x210x6mm
Weight:
0.31kg

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