Everyone tells you to tell a better story. This book tells you why and how. "The Strategy of Story" deciphers the strategy, science and culture of story and shows you why storytelling is a critical component of effective communications. It delivers insights into why certain stories work, breaks down the elements of story and tells you how to put them back together again to create your own story. It offers guidelines on how to develop a storytelling approach to presentations, and extensive coaching tips on how to become a better speaker and storyteller. Written in an entertaining and informative style, "The Strategy of Story" is for anyone who's interested in becoming a more strategic, conversational and polished communicator.