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The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services

The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services

Satellite Meeting Sao Paulo, Brazil, August 18-20,2004

by Rejean Savard and Sueli Mara Soares Pinto Ferreira
Hardback
Publication Date: 23/09/2005

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For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information, etc. The readers of these proceedings will find along these pages a very stimulating content which will guide them towards better services for virtual clients. Papers are presented in the original language of their presentation (Portuguese, French, Spanish and English) with summaries in these four languages.
ISBN:
9783598218453
9783598218453
Category:
Library & information sciences
Format:
Hardback
Publication Date:
23-09-2005
Language:
English, Spanish
Publisher:
De Gruyter
Country of origin:
Germany
Pages:
401
Dimensions (mm):
150x210x28mm
Weight:
0.68kg

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