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The VW Beetle Story

The VW Beetle Story

by Giles Chapman
Hardback
Publication Date: 01/09/2012
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The KdF car, a German acronym for Strength Through Joy, was conceived by Adolf Hitler's Third Reich as a true German 'people's car'. There is precious little in the legacy of 1930s Nazi Germany that is positive, but after the Second World war and with a little help from the British the Volks Wagen really did help put the average man on the road in a car, designed by the great Ferdinand Porsche, that was reliable and well-built. First it set benchmarks for customer satisfaction across Europe, and sales soared. Then it arrived in North America and the slope-backed, rear-engined economy car became a cult hit. By the time the very last original Beetle was built in 2003, over 21m had been built, making it by a long chalk the best-selling single car model of all time. Although its concept is dated by modern standards, the Beetle magic is undimmed, which is why Volkswagen introduced an all-new, modern Beetle in 1998. It has carved out a niche as a distinctive and eye-catching car in a world of automotive clones.
ISBN:
9780752484600
9780752484600
Category:
Motor cars: general interest
Format:
Hardback
Publication Date:
01-09-2012
Language:
English
Publisher:
The History Press Ltd
Country of origin:
United Kingdom
Pages:
128
Dimensions (mm):
124x185x13mm
Weight:
0.25kg
Giles Chapman

Giles Chapman is an award-winning writer and commentator on the industry, history, and culture of cars. He has worked across a vast array of media for 35 years, which includes writing 50 books on a diverse range of subjects. One of them, My Dad Had One of Those, is among the most popular car books of all time, with over 180,000 copies sold.

Chapman's Car Compendium won the Montagu of Beaulieu Trophy in 2008. His interviews with people whose lives are in, around, and sometimes even opposed to cars appear regularly in newspapers and magazines, and he has written widely on car design and its impact on the wider world.

Chapman's career began in automotive industry consultancy before moving into magazine publishing, where he was editor of Classic & Sports Car, the world's best-selling classic car magazine. He lives in Kent, UK.

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You can find this item in:

Road & motor vehicles: general interest British & Irish history Motor cars: general interest
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