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Think Simple

Think Simple

How Smart Leaders Defeat Complexity

by Ken Segall
Paperback
Publication Date: 15/08/2016
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In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success and shows you how to use them.

It's all about simplicity.

Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently.

Combining his insight from Apple with examples from companies across industries all over the world including Ben & Jerry's, Whole Foods, Intel and HyundaiCard Segall provides a simple roadmap for any company to find success.

ISBN:
9780241004449
9780241004449
Category:
Business innovation
Format:
Paperback
Publication Date:
15-08-2016
Language:
English
Publisher:
Penguin Books, Limited
Country of origin:
United Kingdom
Pages:
272
Dimensions (mm):
234x160x19mm
Weight:
0.34kg
Ken Segall

Ken Segall is the author of the New York Times Bestseller Insanely Simple. Working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac.

Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity.

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