Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
- ISBN:
- 9780415776936
- 9780415776936
-
Category:
- Sales & marketing
- Format:
- Hardback
- Publication Date:
-
05-03-2010
- Language:
- English
- Publisher:
- Taylor & Francis Ltd
- Country of origin:
- United Kingdom
- Pages:
- 254
- Dimensions (mm):
- 229x152x20mm
- Weight:
- 0.58kg
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